PROJECTS / CREDITS

YEAR	CLIENT	PROJECT	COUNTRY	ROLE	STUDIO
...	....
2023	LVMH	Undisclosed	Global	Creative Director	Studio SWF
2023	Sela	Newcastle Football Club Fanzone Exp	UK	Creative Director	Studio SWF
2023	Bentley	Gala Experience	UAE	Creative Director	Studio SWF
2023	Emirates Airline	2024 Touring Pavilion	Global	Creative Director	SWF / Pulse
2023	FEI	Opening Ceremony	UAE
2022	SAMF / FLASH	F1 Fan Experience	KSA	Creative Director	SWF / Sela
2022	Meta	VR Retail Experience	Global	Creative Director	SWF / Liberation
2022	WPT Tennis Tour	WPT Tennis Tour	UAE	Creative Director	SWF / Flash Entertainment
2022	Sela	Bloc Culture Festival - IP Development	Saudi Arabia	ECD	STUDIO SWF
2021	Lotus	Next Generation Customer experience	China	Creative Director / Designer	Start With Feel / Principle
2021	Not Disclosed	Esports gamers Resort 'LYS'	China	Creative Director / Designer	Studio SWF
2021	SAMF / SELA	F1 - KSA F1 Grand Prix Fanzones	Saudi Arabia	Creative Director	Studio SWF
2021	SAMF /SELA	F1 - KSA F1 Fan Experience	Saudi Arabia	Creative Director	Studio SWF
2020	Sela	Esports Gamers 2021 - Next Generation Esports	Saudi Arabia	Creative Director	STUDIO SWF
2020	Principle	G20 Media Village Concept	Saudi Arabia	Creative Director	Studio SWF
2020	Formula E	Formula E Opening Ceremony	Saudi Arabia	Creative Director	Studio SWF
2020	Principle	Al Rajhi Bank VR Experience	Saudi Arabia	Creative Director	Studio SWF
2020	Apple	Activation	-	Creative Director	Studio SWF
2020	Apple	Activation	France	Creative Director	Quintessentially - Agency
2020	Instagram	Brand Activation	MENA	Creative Director	Quintessentially - Agency
2019	Facebook	Women @ Leadership day	Ireland	Creative Director	Quintessentially - Agency
2019	Facebook	Facebook Journalism Project	Italy	Creative Director	Quintessentially - Agency
2019	Facebook	Facebook Communities Summit	USA	Creative Director	Quintessentially - Agency
2019	Rolls Royce	Black Activation	MENA	Creative Director	Quintessentially - Agency
2018	Bentley	Continental GT Launch	Global	Creative Director	Quintessentially - Agency
2018	BP	Future Fuel Station	Global	Senior Design Director	Accenture
2018	Chinabank	Future Environments	Philippines	Senior Design Director	Accenture
2018	ABSA	Brand Culture Enablement	South Africa	Senior Design Director	Accenture
2017	Bank Of Shanghai	Future Environments	China	Senior Design Director	Accenture

2016	Accenture	Brand experience	Ireland	Design Director EMEA	Landor Group
2016	Siemens Health	Brand experience	Global	Design Director EMEA	Landor Group EMEA
2016	Dubai Airports	Brand experience	Dubai	Design Director EMEA	Landor Group
2016	BASF	Exhibition Environments	Europe	Design Director EMEA	Landor Group
2016	Elior	F&B Brand Environments	Europe	Design Director EMEA	Landor Group
2016	Saudi Hollandi Bank	Rebrand	Saudi Ariabia	Design Director EMEA	Landor Group

2015	Air Serbia	Aircraft Interior - Long hall	Global	Design Director EMEA	Landor Group
2015	Barclays	Global Brand Environments	Global	Design Director EMEA	Landor Group
2015	UDS Group	Automated Service Station	Russia	Design Director EMEA	Landor Group
2015	Wickes	Retail transformation	UK	Design Director	Household

2014	Vodafone	Retail Environments	UK	Design Director	Household
2014	O2	Future Retail Formats	UK	Design Director	Household
2014	Muntajat	Exhibition Environments	Qatar	Creative Director	Wood International
2014	Mshrieb	Exhibition Environments	Qatar	Creative Director	Wood International
2014	Masdar City	Exhibition (Wetex)	Qatar	Creative Director	Wood International
2014	Emirates	Expo 2015 Pavilion	Italy	Creative Director	Pulse
2013	Brugal	Brand Retail	Global	Creative Director	Jordan Design
2013	Lexus	NX Launch	Europe	Creative Director	Deeper Blue
2013	Toyota	Aygo Launch UK	UK	Creative Director	Deeper Blue
2013	Johnnie Walker	JW & Sons Brand Architecture	Global	Lead Creative	Portland Associates
2013	Illy	Outdoor Arts pavilion	Italy	Lead Creative	Portland Associates
2013	Emirates	Global Touring Pavilion	Global	Creative Director	Pulse
2012	Johnnie Walker	Trade Route Series - Environments	Global	Lead Creative	Portland Associates
2012	Johnnie Walker	Blue Label - Environments	Global	Lead Creative	Portland Associates
2011	Sochi Winter Olympics	2014 Torch Relay	Russia	Lead Creative	Landor Group
2011	Telcordia	Exhibition stand	Spain	Lead Creative	Jack Morton Worldwide
2011	Greenwich Peninsula	Key Art Instalation Design	UK	Lead Creative	Identity Design
2011	Diageo	Innovation Centre	UK	Lead Creative	JB Communications
2011	Cisco	2012 Olympic Park Cloud Experience	UK	Lead Creative	Jack Morton Worldwide
2011	Diageo	Brand Experience Centre	UK	Lead Creative	Portland Associates
2011	Xbox	Experience Exhibition	UK	Lead Creative
2011	Diageo	Smirnoff Brand Experience	Spain	Lead Creative	Portland Associates
2011	Bentley Automotive	Global Experience Strategy	Global	Lead Creative	Meta Design Berlin
2011	Asics Sportswear	Global Brand Environments	Global	Lead 3D Designer	Interbrand
2011	Bupa	Business Forum Conference	UK	Lead Designer	Banks Sadler
2011	Eli Lilly	Bydureon product launch	UK	Lead Designer	Banks Sadler
2011	Nokia	CEO's New strategy launch	Spain	Lead Designer	Jack Morton Worldwide
2010	Sony Ericsson	Mobile World Congress	Spain	Lead Designer	Jack Morton Worldwide
2010	Wella (P&G)	Hairworld Exhibition	France	Lead Designer	Jack Morton Worldwide
2010	Ericsson	Mobile World Congress	Spain	Lead Designer	Jack Morton Worldwide
2009	Larnaca Int. Airport	Passenger Retail Concurse	Cyprus	Head of Project	Portland Associates
2008	Kuwait Oil Co.	Visitor Centre Kuwait	Kuwait	Lead Designer	Event Communicatons
2007	Bangalore Int. Airport	Passenger Retail Concourse	India	Lead Designer	Portland Associates
2007	Hyderabad Int. Airport	Passenger Retail Concourse	India	Lead Designer	Portland Associates
2006	Dubai Airport	Passenger Retail Concourse	Dubai	Lead Designer	RCD
2005	L'Oreal Luxury Products	Lancome UK Roll out	UK	Lead Designer	L'Oreal
2005	L'Oreal Luxury Products	Kiehls UK Launch	UK	Lead Designer	L'Oreal
2005	L'Oreal Luxury Products	Armani New	UK	Lead Designer	L'Oreal
2005	L'Oreal Luxury Products	Biotherm UK Launch	UK	Lead Designer	L'Oreal