Emirates Airline Pavilion

The Challenge | Presented with the challenge of developing the next generation global touring pavillion after 6 concepts had been rejected, creating a world class concept and idea that would tour the world.

The Response | A ground up rewriting of the entire way emirates approached its pavilion. A narrative was woven into every touchpoint and every detail enabling each and everyone of the emirates team to tell their story in the own individual way. From the digital tracking of aircraft live in the pavilions skin, to the form representing the infinite Journeys possible when flying with emirates.

Role: Creative Director | Designer
Agency: Pulse