Wella Harirworld Paris

The Challenge

Wella - Hair world Show - Paris 2010. The challenge was to create an experience to showcase the Wella Brand and reinforce its professional pedigree to 80000 visitors from the salon world over 2 days.

The Response

The Wella booth drew its design language from the Wella Professional salon, featuring continuous live events rotating around the booths platforms throughout the 2 day event and showcasing Wella’s professional colour range. The Wella Icon floated above the booth, providing visibility when the stand was fully occupied.

Disciplines - Experiential - Live - Exhibition - Event Design